Fujifilm introduces hybrid instant camera Instax Mini LiPlay

Valhalla, N.Y., June 11, 2019 – FUJIFILM North America Corporation announces the upcoming release of its new INSTAX MINI LiPlay hybrid camera, which incorporates both instant print and digital technologies.  Offering a host of never-before-seen features designed to take instant photography to the next level, the LiPlay features a rear LCD screen along with sound recording capability, integrated filters and frames, smartphone printing, remote shooting capabilities, and more.

Small form, large function

The INSTAX MINI LIPLAY is the smallest, most lightweight instant camera in the history of the INSTAX series, yet is packed with more features than any INSTAX model preceding it. Its compact form factor is complemented by a rear 2.7-inch color LCD screen where users can view and select their favorite images before printing, as well as personalize their settings via the easy-to-use menus. Users can also select between six fun filters and up to 30 frame options, giving images the perfect custom look.

Let’s hear it!

The LiPlay’s revolutionary sound recording capability allows the capture of up to 10 seconds of audio to accompany any selected image. When selected, the sound data is converted to a QR code and printed directly onto the corner of the image. Simply scan the QR code with a smartphone and hear the recording – an ingenious way to enhance printed memories and tell the whole story of what makes the image special.

Printing memories made easy

In addition to printing images taken with the camera, LiPlay’s “Direct Print” function converts the camera into a smartphone printer. Simply connect it via Bluetooth to a smartphone via the INSTAX MINI LIPLAY app and print any image saved in a smartphone with ease.

Remote shooting lets everyone get in the shot

Using the INSTAX MINI LIPLAY app, users can release LiPlay’s shutter remotely through their smartphone, allowing perfectly timed images that can be printed on the spot.

Eye-catching design in three unique colors and finishes

LiPlay’s streamlined design is complemented with a different surface finish for each of the color variations. The Stone White version has a rough, speckled surface achieved through a special spray coating. Elegant Black features an eye-catching embossed finish, and Blush Gold’s lustrous, smooth, yet durable finish shines.

Using standard INSTAX Mini instant print film, the camera features a rechargeable lithium-ion battery and can print approximately 100 prints on a full charge.

Originally introduced in 1998, the INSTAX line of instant cameras enjoyed “instant” popularity, with the total number of units sold since its initial launch topping 40,000,000 globally.

The INSTAX MINI LIPLAY hybrid camera will be available for purchase on June 14, 2019 at a suggested retail price of $159.95 USD and $199.99 CAD.

For more information, visit https://www.fujifilmusa.com/products/instax/cameras/instax_mini_liplay/

About FUJIFILM North America Corporation, Imaging

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  instant cameras and film, photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry, including offset plates and supplies, digital printing equipment and large format printers and ink.The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial Division and Corporate New Business Development Division deliver products derived from Fujifilm’s core technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM  products and services. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go towww.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.